Tom’s Market Research Publications:

• Voice mail ethnography captures a day in the life of an oncologist” in Quirks Jan 2015: http://www.quirks.com/articles/2015/20150126-1.aspx
• “Patient-Centric Human Factors” in MDDI, Jan. 2011, Vol. 33(1): http://www.mddionline.com/article/patient-centric-human-factors “Marrying phone and Web: Why Web-Assisted TDIs are a Cost-Effective Qualitative Methodology”, Quirks May 2011: http://www.quirks.com/articles/2011/20110505.aspx